The Mission of LMA:

The Lovingston Merchants Association is committed to fostering economic growth by promoting collaboration among local businesses, and driving tourism through our Village's rich history, vibrant arts scene and natural beauty, while celebrating the unique culture of our community.

Our Value

Proposition

Business Growth

  • Joint advertising & promotions

  • Networking with fellow business owners

  • Access to business resources & learning

  • A united voice for small business advocacy

Marketing & Visibility

  • Priority inclusion in town events and festivals

  • Group marketing—print, digital & social media

  • Website directory listing & visitor guides

  • Exposure to tourists through themed promotions

Community & Culture

  • Involvement in art walks, seasonal events & heritage tours

  • Beautification & streetscape collaboration

  • Celebrate our village’s unique identity

  • Build local pride & a strong customer base

Advocacy & Leadership

  • Shape the future of our village through a collective voice

  • Represent small business needs to civic leaders

  • Influence infrastructure, signage, and revitalization efforts

  • Help guide Lovingston’s long-term growth and identity

Join “The Association”!

The road to success starts with a single step. Reach out to us and start your journey today.

Email Leslie Brock, Vice President of Membership

Application
Membership Agreement
Membership Dues